About Us

About Zoe’s Stitchery Co

Hello, I’m Zoe! 👋

I’m the owner and creator behind Zoe’s Stitchery Co, a small business that grew from my lifelong love of cross stitch.

My stitching journey began around 2005, when my lovely mum taught me how to cross stitch. What started as a hobby quickly became something I absolutely loved, and over time I began selling some of my finished pieces to earn a few extra pennies.

In 2015, I had my son, who is now 10, and around that time I began adding cross stitch accessories and supplies alongside my handmade items. Little by little, my hobby grew into the small business I have today.

My son is autistic and has been unable to attend school for the past four years, so he is at home with me full-time. This means running a business from home can sometimes be a bit of a juggling act! My mum is an enormous help and supports me so that I can continue working and growing the business while also being there for my son.

It feels especially lovely that the person who first taught me to cross stitch all those years ago is still such an important part of my journey today. ❤️

Over the years the business has changed and grown enormously, and in 2026 I decided it was time for a new chapter. Zoe’s Gifts N Crafts became Zoe’s Stitchery Co — a name that feels much more like us and reflects what the business has become.

Today, Zoe’s Stitchery Co is all about my love of stitching and bringing fellow stitchers beautiful fabrics, kits, accessories and little stitching treats to enjoy.

I certainly don't pretend to know everything — I'm still learning as I go! But I put a huge amount of love into my little business and I'm always looking for ways to make it better.

To everyone who supports Zoe’s Stitchery Co, whether you've been with me for years or have only just found us, thank you. Every order, message, recommendation and bit of support really does mean more than you know.

Much love,
Zoe xx

And here’s a little face behind the business — me and my lovely son ❤️